A couple of quick posters I created as examples for a strategy project. I could write a whole lot on this project but I’ll try to keep it short..
The brief was to come up with a strategy to change the Australian publics perceptions of the Australian film industry (Australian film often comes with a negative stigma and is viewed as either too ‘arthouse’ or bogan/boring). I decided that, to do this, I wanted to address the “America is better than us” mindset.
I then created a hypothetical film festival to celebrate good Australian films that would appeal to a wider audience which was supported by cheeky promotional material around the idea that: "American films aren’t always a hit. Australian films aren’t always a miss".
Promotional material would spread across digital and print media. The two poster examples above feature well-known American films and real reviews for those films.